Why is Public relations important ?

Assignment plan :

1 – Content

1-1 introduction : why is Public relations important ?

1-2 paragraph introducing the case study ( Five lessons from Nestle’s Facebook PR disaster

)

from this website :

http://prdisasters.com/2010/03/22/five-lessons-from-nestles-facebook-pr-disaster/

1-3 blog address ( same link ) .

2- Public relations in theory :

2-1 Definition.

2-2 Corporate Image and Corporate Reputation.

2-3 Public relations Planing. ( 2-3 planing models / R-A-C-E / R-O-S-I-E ).

3 – Case study

3-1 Crisis overview.

3-2 Nestles Facebook course of action

3-2-1 Public relations Tool 1 ( screen shot form Twitter or Facebook or Instagram or youtube )

3-2-2 Public relations Tool 2 ( screen shot form Twitter or Facebook or Instagram or youtube )

4- Conclusion.

5- References.

NOTES :

You should put in text-reference