Developing the marketing plan for either Adorable Annie’s.
In this assignment, you will continue developing the marketing plan for either Adorable Annie’s or Easy Peasy. You can use the Course Information Packet provided for help in the assignment, however, you must also use outside research from books, websites, articles, and other relevant sources. This week, you will again assume your role as an intern in the marketing department. You have been assigned an option to work with one of the company’s clients, either Adorable Annie’s (a shop that specializes in high-quality children’s apparel and accessories) or Easy Peasy (a vegetable-based snack for kids and adults who are health conscious). This week, you will be working on the brand review and marketing mix portions of your marketing plan. You should include the following in your submission: Using the data included in your course packet, as well as outside research, determine the status of the client’s brand. Gather research and information on the client’s product category and summarize in the brand review section. Review the four P’s of marketing and the marketing mix for your client and identify the four P’s, including details of each element.
