Demonstration of the need for the currency of the strategy, and of methods that will

Extent of appropriate research on the chosen company, its competitors, its products,                5

its markets, its customers, and its sector trends.

Development and completion of justified and appropriate company objectives and       10

strategies.

Application of strategic concepts and theory                                                                   5

Understanding and use of the Terry Hill Model                                                               10

Discussion of options for the manufacturing strategy elements                                       13

Justified selection for each element (from the options identified)                                    25

Application of appropriate theory                                                                                    5

Depth and breadth of relevant comments in comparing the proposed manufacturing      5

strategy with the deduced existing manufacturing strategy.

Identification of relevant recommendations for the implementation of the                     4

proposed manufacturing  strategy.

Identification of relevant recommendations associated with communication                  3

issues.

Appropriateness of proposed strategy evaluation measures.                                            5

Demonstration of the need for the currency of the strategy, and of methods that will                 5

help ensure this.