Jetblue vs. Southwest

Describe the industry including such items as
oThe nature of competition in the industry (monopoly, monopolistic competition, perfect competition, etc.)
oThe HH index for the industry
oWhether the industry is heavily capital intensive, labor intensive or both
oTypes of customers the industry serves (consumers, other businesses, government, etc.)
oForeign competition, barriers to entry, etc.

For the past ten years, describe the industrys relative economic performance in terms of:
oGrowth
oCost and price Inflation
oUse of natural resources
oEmployment
oOther characteristics and parameters you consider important as relevant to the industrys future economic prospects, e.g.,:
Technology impacts
Foreign competition
Government relations
Changes in supply (changes in costs input costs, taxes, etc.) and demand (changes in customer incomes, preferences, etc.) and impact
For at least 2 major players in the industry, describe the companies including
oSize (assets, number of employees, number of countries in which it operates, etc.)
oProfits for last 3 years
oChanges in stock prices over last 3 years
oAcquisitions, mergers in the last 3 years
oOther issues you think might be important
Note: If the industry is a monopoly, you can only describe one player, but you must do it in more depth.