What do you think the different (localized) advertising indicates about the cultural differences in the respective countries?
Using the internet, try to find 3 examples of where the same brand has been advertised using a different creative execution in different national markets.
Now try also to find an example of where a standardized advertisement has been used to promote the brand in different national markets.
• What do you think the different (localized) advertising indicates about the cultural differences in the respective countries?
joyce
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