Describe the six components of Best Buy’s retailing mix (the 6 P’s).
ENTREPRENEURSHIP CASE: Best Buy Gives a Whole New Meaning to “Thousands of Possibilities. Get Yours.” at the end of Chapter 12.
Do this in APA format, not as a Q&A numbered paper. Include an introductory paragraph and a conclusion.
Answer the following questions:
1. What type of retailer is Best Buy? Why?
2. Do you agree with the strategy Best Buy has adopted to respond to its competition? Why or why not?
3. Describe the six components of Best Buy’s retailing mix (the 6 P’s). What would you change about it? Explain.
THANK YOU.
joyce
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