declare a recommendation for US business strategy, and (b) determine the US strategic goals and objectives to make this partnership come to fruition.

You are a global consultant hired by a US company (this is your selection) looking to leverage a service of Ortus in the UK. In a 5-page paper (reduced from the class requirements) that highlights its approach to and struggles/success with implementing a globally supported strategy.

First you need to perform an analysis and then come up with a strategy. The analysis is as follows (and should be under the levels of headings). There are 3 major sections:

Part I: Analysis
(a) intro paragraph informing the board of directors of the company you represent and the company you are consulting for and the outreach to Ortus Services (otherwise known as an executive summary);
(b) a brief company overview of the US Company and Ortus,
(c) industry analysis using Porter and his 5 Force Analysis – You can identify each of the 5 forces and indicate the degree of challenge for each force (red, amber, green) for the US company’s industry.
(d) company situation analysis which is a SWOT of the US company (if it is a public company, you can get this from the “company profiles” under Business Source Premiere in the Nease Library. Company profiles are on a tab at the top of that page.
(e) business model/key markets that could benefit from using Ortus Services – i.e. GE has a market model (portfolio) of Jet Engines, Lights, Appliances, Financial Services, Etc. – Pick one that Ortus can benefit.
(f) cultural analysis using Hofstede’s cultural dimensions on his website to compare the UK/Ireland to US. You can also use the insights from the experience of the trip on how the US company and outsourced company can achieve synergy with each countries cultural predispositions.

Part II: Recommendation ? based upon the above analysis,
(a) declare a recommendation for US business strategy, and
(b) determine the US strategic goals and objectives to make this partnership come to fruition.

Part III: Execution of the strategy ? based upon the above recommendation and strategic goals and objectives, (a) develop the strategies to achieve the results,
(b) establish the procedures for the evaluation and controls of the strategic plan, and
(c) conclusion/final thoughts.

I understand there may be some challenges due to the lack of text but some of this information has been covered in other classes or in prior course texts. I can supply additional resources if you have specific questions but the library and on-line resources can be used (make sure to cite and add to the reference page).

Ortus Corporation (www.Ortus.org)
And

Any US Company similar to it