Evaluate and explain concepts and issues in market research

Objectives of the course Final Assignment:
Market research as an applied field, should help firms deal with tangible and identifiable marketing problems or opportunities. The current assignment aims at firming up research concepts and tools by applying the latter to market related problem solving tasks. Consequently, the assignment will provide students with an opportunity to demonstrate a well-rounded comprehension of the multiple issues related to problem solving through market research rigour.
Description of the Assignment:
The current Pope Francis is determined to spread the word of Mercy throughout the world by promoting the organization of a worldwide “Jubilee” not only in Rome but throughout the world. It is nonetheless expected that the bulk of visitors will flock Rome from December 2015 on through December 2016.
As the success of the Jubilee will hinge on the arrival of millions of tourists from all over the world over an extended period of time, your project will be geared to identifying key attributes of a touristic product (core, fair participation, augmented which includes other attributes you will define) which will guarantee a high level of satisfaction on the part of foreign nationals. You will be able to tap into the likes of your fellow students to develop a panel of foreigners which will resemble the tastes and demands of yet other foreigners. You will use non statistical sampling and theoretical saturation to establish an adequate sample size.