Think of a recent purchase that you believe included a significant amount of risk for you. What type(s) of risk were involved? How did you attempt to minimize risk? (If you did not attempt to minimize your risk, explain your thinking.)

Assignment list

Value 20

1. Locate 10 shopping blogs written by consumers who had negative shopping experiences (5 written by women/5 written by men). What was the source of stress? What negative emotions did they experience? Any evidence of  coping behaviour? Please use copy & paste to include a copy of the blogs.
2. Interview two shoppers about a recent experience in which each purchased items totaling over $200. Have them describe the shopping experience in detail. Keep track of the number of feelings that they mention. What emotions did they mention? Do you believe emotions played a role in the shopping value they received from the experience? Explain.
3. Think of a recent purchase that you believe included a significant amount of risk for you. What type(s) of risk were involved? How did you attempt to minimize risk? (If you did not attempt to minimize your risk, explain your thinking.)
4. Ask a friend to describe a recent unsatisfactory experience that he or she had with a company. What emotions did he or she feel? How did he or she deal with the situation?