Choose a business in any sector and demonstrate your understanding of how to market the business through digital media.

In recent years the economic downturn, recession, the global banking crisis, political and
social unrest has had an impact on organizations of all shapes and sizes at a global scale.
This has resulted in organizations to maximize the use of available resources and adopt the
modern approach to be more competitive in continuous changing business environment.
The coursework is based around a digital marketing audit and recommendations on
improving the digital marketing effectiveness of an organisation of your choice (small,
medium or large) through the creation of a digital marketing strategy and plan.
Tasks:
You are expected to choose a business (small or large) of your choice. You could choose a
business in any sector and demonstrate your understanding of how to market the business
through digital media. The coursework is based around a digital marketing audit and
recommendations on improving the digital marketing effectiveness of an organisation
through the creation of a digital marketing strategy and plan.
You are required to produce a professional 3,000 word report which comprises a digital
marketing audit, a digital marketing mix, strategy, a digital marketing plan and performance
evaluation framework for the company of your choice. This task is worth (100%) of the total
marks