discuss the effect of packaging design using the consumer neurosciences model by Plassmann et. al. (2012), identifying how a package can operate at different stages in the model.

I need the paper to include an introduction, the actual essay answering the following 2 questions and then a conclusion.

Please use a case of your own and provide a brief description at the beginning of your answer. If you are using images/videos, please include these in the appendix.

Human motivation has been a key focus of organizational science for the last hundred years. In spite of this focus – there is much that remains unknown about how to go about creating and sustaining high levels of motivation in the organizational context. Research emerging from the field of neuroscience is able to add some new insights.

1)Please elaborate and discuss how these new insights can help improve our understanding of traditional motivational theories, such as expectancy, goal setting etc. How you would suggest for these to be operationalized in order to improve the organizational environment?

Package design is one of the crucial features of marketing and the consumer experience. In many ways, the package is an extra embodiment relative to the main product, and it may be one crucial component in the consumer decision making process. Therefore, understanding consumer responses to packaging is a high priority of companies.

2) Please discuss the effect of packaging design using the consumer neurosciences model by Plassmann et. al. (2012), identifying how a package can operate at different stages in the model. Please also discuss whether any changes in package design could have implications for the company in terms of how consumers make decisions and consequently their loyalty to the brand.