Determine whether you favor a centralized or decentralized system for marketing firms or departments.

Write a five to six (5-6) page paper that addresses the following.

Ø  Develop an argument regarding the significance of marketing to organizational success in the 21st century.

Ø  Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model” and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Be sure to provide the rationale for your position as well as how you would address the difficulties you identified.

Ø  Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.