Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Develop strategies to assess performance and achieve marketing goals.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate target customer segments and positioning products within these segments.