Evaluate the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.

• Evaluate the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.
• Examine the process for market research to assess foreign market potential.
• Analyze the strategic marketing planning process, strategies for entering foreign markets, and considerations for subsequent market expansion.
• Determine the logistics and product distribution channel options available to support international marketing.
• Formulate the core marketing concepts into viable marketing strategies to support exporting and the full range of global marketing operations.
• Assess the key factors in price determination, alternative pricing strategies used in international marketing, and the common terms of sale and payment used in international marketing.
• Use technology and information resources to research issues in international marketing.
• Write clearly and concisely about international marketing using proper writing mechanics