Why do people sometimes feel that they need to socially conform to what is going on around them, even if they do not want to do so?

Examine why most people tend to conform in most of their social interactions, while others deviate from the existing social norms.

1. Why do people sometimes feel that they need to socially conform to what is going on around them, even if they do not want to do so?
2. How do the social institutions of our country (e.g., schools, the healthcare system, the economy, religious organizations) play a role in encouraging social conformity, as well as social deviance?