Analyze the interaction of marketing mix concepts (4Ps in product development

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Assignment Description
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
You are a marketing consultant for your company’s brand. Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company’s brand is to its current and potential customers in the marketplace and market space.
One of the first steps of the marketing plan is to understand the business goals of the project.
Complete the following:
•Summarize the role of marketing from a business perspective in a 400-600 word document, including: ◦How the 4 Ps of marketing work together. The role of a marketing professional in creating a business plan.
◦Select a company from this list, consider them your “client”. ◾Review your client’s brand by researching its Web site and other supplemental resources, such as this directory and/or this one to learn everything you can about the company, its customers, the management team, and anything else that will help you understand its brand.
◾Describe the value of marketing by suggesting 2 marketing ideas to help the selected company.
References
Hoovers. (n.d.). Retrieved from http://www.hoovers.com/
Interbrand. (n.d.). Best global brands 2014. Retrieved from http://www.bestglobalbrands.com/2014/ranking/
Assignment Objectives
Define marketing and discuss its core concepts.
Analyze the interaction of marketing mix concepts (4Ps in product development