Give a brief description of how you plan to set up your company and how you plan to drive the sales of your company’s products or services.

Your company description should begin with a short-and-sweet explanation of your business concept. Your approach will vary depending on whether or not your business is currently operating or still merely an idea.

1. It is important in this section to convey what your company does, while

   softly selling your reader on the needs, purpose and goals of your

   venture.

2. Give a brief description of how you plan to set up your company and how
   you plan to drive the sales of your company’s products or services.
3. When the reader is done with this section, he or she should be able to easily tell someone else what your company is all about.