What is your diagnosis of the problem faced by Kirin? How serious is this situation?

Write an essay to answer the following three questions:
1. What is your diagnosis of the problem faced by Kirin? How serious is this situation?
2. Evaluate Kirin’s relative position in he Japanese marketplace. This should be partially accomplished using a detailed S.W.O.T. analysis. However, make sure that you interpret the analysis so that key issues are highlighted. Furthermore, make sure that you answer the question directly.
3. What recommendations and specific actions would your recommend to Mr. Motoyama? Identify the three most plausible courses of action. Fully evaluate each of these options. This may best be accomplished using detailed decision tees (pro/con tees). Alternatives could be: (1) Cut prices, (2) introduce Kirin’s Malt Dry Beer, (3) Reinforce Kirin’s Lager product, and (4) Launch other products. None of these options are exclusive and you could suggest several options at the same time.