Why is the concept of derived demand so important for companies selling products and services to other organizations?

Suppose McDonald’s® was considering bringing a new kind of hamburger to its stores. What kind of research would it need to do in order to have some confidence that the new product would sell well, not just in the United States, but in its locations all over the world?  What are the trade-offs among all the types of research addressed? Suppose […]

What are the benefits of using search engines, such as Google, Yahoo!, or Bing?

Dis 1Take a few minutes to explore the Copyright Clearing Center’s tutorial.Briefly describe copyright, public domain, and fair use. Provide a unique example of fair use. Provide an example of when copyright would be violated. Be sure not to duplicate an example that is already posted by one of your classmates. Dis 2What are the benefits of using search engines, such […]

How do humans adapt to environmental challenges?

Patterns of Adaptation”  How do humans adapt to environmental challenges?  In this lesson, experts explore this question from many angles. The difference between acclimatization and adaptation is explained. Nina Jablonski explains skin-color function and adaptations related to UV radiation levels, the vitamin D hypothesis, and preventing the loss of folate in the body. High-altitude adaptations are also discussed, along with […]