pecify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
Write a six to seven (6-7) page paper in which you: Develop the company’s branding, pricing, and distribution strategy. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses. Develop the differentiation strategy in relation to the closest competitor. Establish whether the company’s intention is to be a leader or follower within the industry. […]