How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?
The following 5 questions are your midterm exam. Please follow 6th edition APA format including ample research. It is recommend that you aim for 2-3 paragraphs per question and use each question as a heading so that the paper is organized. Question 1: Define what is meant by “brand equity” and discuss what a company can do to […]