Define the terms fad, fashion, classic, and trend in terms of consumer buying behavior. Choose one term and provide a specific example of a product that you believe relates to that term.
Choose one form of power bases and discuss that form of power. Provide an example of that form of power. (Page 368+) How has Harley-Davidson used group influence and opinion leadership in their marketing efforts? (You may use information from the textbook, class discussion, other Harley-Davidson videos online, as well as other research about the company. Please attach, […]