Determine whether you favor a centralized or decentralized system for marketing firms or departments.

Write a five to six (5-6) page paper that addresses the following. Ø  Develop an argument regarding the significance of marketing to organizational success in the 21st century. Ø  Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model” and […]

Explore the consequences of a poor forecast and check whether it is worth doing more homework.

Investment projects should never be selected through purely mechanical processes. Managers should ask questions about the positive net present value (NPV). Good managers realize that the forecasts behind NPV calculations are imperfect. Therefore, they explore the consequences of a poor forecast and check whether it is worth doing more homework. They use several different tools and analysis techniques to answer their […]

What can/should a leader do when the perceptions of the followers are not aligned with the leader’s self-perceptions?

Using the overview provided in this week’s lecture and readings, how do follower perceptions affect a leader’s style? How might you best assess follower perceptions of your leadership style? What can/should a leader do when the perceptions of the followers are not aligned with the leader’s self-perceptions? Why do you believe this assessment method to be the best option?

How could unethical behavior in this research affect the organization, the individual, and society?

Write a 700- to 1,050-word paper in which you create a set of ethical research guidelines for the research: Summarize the business research project or article. What unethical research practices should be avoided in this project? Which particular parties involved in the research could face injury? What injuries could occur? How could unethical behavior in this research affect the organization, […]

Compare and contrast the benefits and drawbacks of the renewable energy resource.

Each type of proposed renewable energy has its benefits and drawbacks. For example, hydropower has the benefit of relatively consistent results; however, it remains controversial due to its impact on aquatic environments. For this assignment, select one renewable resource to examine its benefits and drawbacks. Using this module’s readings, the Argosy University online library resources, and the Internet, respond to […]

Discuss whether humans are capable of pure altruism (complete selflessness)

You and your classmates will consider and cover the following topics in your arguments: Whether humans are capable of pure altruism (complete selflessness) Whether our good deeds are rooted in egoism (motivated by self-interest) Whether human behavior falls somewhere between purely altruistic and purely egoistic The extent to which culture plays a role in altruistic or egoistic behavior. Your responses […]

How might you best assess follower perceptions of your leadership style?

Using the overview provided in this week’s lecture and readings, how do follower perceptions affect a leader’s style? How might you best assess follower perceptions of your leadership style? What can/should a leader do when the perceptions of the followers are not aligned with the leader’s self-perceptions? Why do you believe this assessment method to be the best option?