How can the company continue to add value to the customer experience even after the purchase is complete?

Select a product, either existing or from your ingenuity, and design an ad purporting to teach consumers how to use the product and explain its benefits/features. In a well-written, 3- to 4-page paper discuss the cues, or stimuli, represented in the ad. Answer the following questions: What are the possible responses that could be elicited from viewing the ad? Define […]

How should the nursing profession respond to this frightening new legal threat?

Until recently, the risk of criminal prosecution for nursing practice was nonexistent unless nursing action rose to the level of criminal intent, such as the case of euthanasia leading to murder charges. However, in April 1997, three nurses at the Centura St. Anthony Hospital, outside of Denver, were indicted by a Colorado grand jury for criminally negligent homicide in the […]